Customer Segmentation XLCubed blog header

Customer Segmentation By Revenue Contribution

We recently had a customer asking us for some assistance with a business challenge.

He had been asked to provide a report analysing their customer base by % contribution to company revenue. But that wasn’t all! He also had to produce an additional report that tracked the customers ‘lost’ by the company Year on Year by looking at sales activity.

This approach is also often used when looking at profitability, and many businesses like to classify their customers in this way:

  • group ‘a’ of key customers make up 40% of our company revenue and group ‘b’ make up the next 30%
  • which customers have we ‘lost’ or have become inactive over a period

This is where XLCubed’s capability and flexibility comes into play – we have an advanced selection mode for handling exactly this type of scenario.

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Rolling Forecast Reporting In Excel XLCubed Blog Header

Rolling Actual and Forecast Reporting

It’s a very common requirement in financial reporting to show actual and forecast data by month across the entire year. Often, we are focusing on the expected year end position so we will want to use the actual data where it exists, and the forecast data where it doesn’t so that the year-end total becomes increasingly accurate through the year.

Excel is a flexible environment and people often build that type of report using a mixture of copy-paste and formulas. It achieves the goal but can be a cumbersome process needing quite a bit of manual amendment each month to update it.

The Challenge

When building this type of report the main challenge is normally that Actual and Forecast are two different measures, or members of a ‘scenario’ hierarchy. In most client reporting tools, reporting across multiple months will mean both actuals and forecast showing for every month where both exist, as shown below. In our case if completed actuals exist, that’s all we want to see, and then forecast for the remaining months.

XLCubed Grid in Excel showing Actual and Forecast Data for all months

We want our report to be dynamic so that we are not having to redesign it every time. In a previous blog from some years back, we showed you how to create the report using the “Keep – exclude from display” feature. While that approach still works, there is now a more intuitive way to achieve the same result using “Keep – Keep Members and Create Dynamic Set”

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