Author: 
We recently had a customer asking us for some assistance with a business challenge.
He had been asked to provide a report analysing their customer base by % contribution to company revenue. But that wasn’t all! He also had to produce an additional report that tracked the customers ‘lost’ by the company Year on Year by looking at sales activity.
This approach is also often used when looking at profitability, and many businesses like to classify their customers in this way:
- group ‘a’ of key customers make up 40% of our company revenue and group ‘b’ make up the next 30%
- which customers have we ‘lost’ or have become inactive over a period
This is where XLCubed’s capability and flexibility comes into play – we have an advanced selection mode for handling exactly this type of scenario.
Continue reading “Customer Segmentation By Revenue Contribution”
